Third-party services like DoorDash and Slice can be great for inexpensively expanding your business. However, these services should be integrated into your business’ operations, not the other way around. You need to not only reduce fees but also make sure the success of your business isn’t dependent on the success of the third-party service.
We’ve outlined the top five features a restaurant website should have below, but this is just the tip of the iceberg!
CUSTOMER-FRIENDLY MENU OPTIONS
When customers visit a restaurant website to view a menu, they want to see something scrollable and easy to read. They don’t want to download pdfs or be redirected to an ordering page. Good menus help them learn if they want to order and what they want to order. The menu and ordering page work together to earn you new customers. In addition, a well-coded menu in HTML format is best for search engine optimization which drives customers to your website. Better Business Promotion works with you to present your customers with a professional online menu.
WELL-CRAFTED STORY
Visit any successful restaurant’s website and you’ll see content that crafts a strong brand image and story. Everything from your about us page to the buttons on your contact page needs to support your brand story. You might think your food is the most important thing to highlight (and you wouldn’t be wrong) but customers also want to know about who is preparing their food. Contact Better Business Promotion to learn more about the power of a brand story when building your restaurant empire.
ENTICING FOOD IMAGES
Enticing food images are a secret weapon on your restaurant website. They capture attention, spark cravings and drive customers towards your menu. These photos act like a visual sales pitch and menu, showcasing the quality and mouthwatering appeal of your dishes. With a single glance, visitors can imagine the flavors and textures, whetting their appetites and increasing the likelihood they’ll make a reservation or online order.
SOCIAL MEDIA INTEGRATION
Social media feeds showcase delicious dishes in real-time, while customer reviews and photos build trust and social proof. This two-way street allows you to spark conversations, answer questions, and build a community around your restaurant, all within your website.
LOYALTY AND ENGAGEMENT
Increase customer engagement with loyalty programs, gift cards, email subscriptions, and more. This is vital to the growth and success of your business. Loyalty and engagement through your website helps to foster a sense of community around your business.